A thirst quenching look at
liquor shoppers
From wine, beer and cider to 0% alcohol drinks, the Liquor category is well established and trusted amongst Woolworths’ shoppers. But as taste and preferences change, the category has seen new emerging sub categories capture shopper's attention.
Our Category Collection Liquor research sought to understand how shoppers are behaving in the category. These insights will help inform strategic retail media solutions, which help your brand reach, engage and convert category shoppers.
See what else we discovered about liquor shoppers below.
We spoke to 2,911
Liquor shoppers
Cartology conducted a national survey via the Woolworths Group Gather Panel, to go deeper with Liquor category shoppers across five key sub categories.
shoppers
survey
We researched;
Wine (White, Red and Rose), Champagne and Sparkling Wine, Beer, Cider and 0% alcohol drinks
Wine (White, Red and Rose), Champagne and Sparkling Wine, Beer, Cider and 0% alcohol drinks
So, what did Liquor shoppers tell us?
Taste and Quality is more important than price
Taste and quality are the top purchase drivers, ahead of price across the wine category.
A category of planned purchases
8 in 10 beer shoppers purchased from the liquor category because they planned to.
Sub-Category Spotlight
50%
of wine is purchased from the wine chiller
70%
of Craft beer consumers are open to exploring new brands
73%
stock up when their preferred product is on sale.
47%
of shoppers drink 0% alcohol beverages instead of soft drinks
Book in your Liquor category deep dive session today!
