Bite-sized insights on the
on the Snacks shopper
Hungry Kiwis turn to Woolworths the nation’s most trusted brand to feed their appetite for delectable snacks. Whether it's to fill a spontaneous craving, a thoughtful selection of treats for a movie night, or the pursuit of a wholesome midday pick-me-up, shoppers trust Woolworths to cater to their diverse taste and dietary preferences across a broad array of snacks.
Our Category Collection Snacks research sought to understand how shoppers are behaving in the category. These insights will help inform strategic retail media solutions, which help your brand reach, engage and convert category shoppers.
See what else we discovered about Snacks Shoppers below.
We spoke to 6,020
Snacks shoppers
Cartology conducted a national survey via the Woolworths Group Gather Panel, to go deeper with Snacks category shoppers across 6 key sub categories.
The study looked at purchase drivers, shopping behaviours, retail media interactions and expectations of brands.
shoppers
survey
We researched;
Share / party / family size chips, multipack chips, savoury biscuits / crackers, sweet biscuits, chocolate blocks, lollies.
Share / party / family size chips, multipack chips, savoury biscuits / crackers, sweet biscuits, chocolate blocks, lollies.
So, what did Snacks shoppers tell us?
Taste & quality trump price
Taste and quality are the top purchase drivers in the snacks category, ahead of price.
Snack purchases are planned
3 in 5 snack purchases are planned, with savoury purchases like Crackers and Chips the most likely to be planned.
Snack consumption is occasion-based
Consumers snack as they watch TV (54%) or socially at get togethers (48%), when entertaining guests (43%) or celebrating a special occasion (40%).
Sub-Category Spotlight - Lollies
2 in 3
shoppers purchase lollies fortnightly.
Lolly
purchases are almost equally planned (54%) and impulse driven (46%).
96%
of lollies shoppers are driven by taste/flavour.
Book in your Snacks category deep dive session today!
Get in touch with the Cartology team to book in your Category Collection deep dive.
Source: Woolworths Gather Panel, Cartology, Category Collection shopper research series (Baby, Drinks, Health & Body, Pet Care and Snacks), 2023